Dubai - Semi Government Project

Client: Dubai Trade

The project:
Create a portal under the Dubai Smart Government initiative, Dubai Customs, DP World, and JAFZA (Free zone). The goal for this portal was to offer almost 700 services to millions of trade customers under a single platform.

Goal:
Encouraging more and more users to signup for these services and use them online instead of offline and in person.

My role:
I took UX lead in a fairly big UX team.

What I did:
I designed a highly complex mobile-responsive portal that offered trade and logistic and business services to millions of users worldwide.

Results:
My part of the project was signed off by all stakeholders and they were very impressed by the outcome.

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