Royal Bank of Scotland - Web and Native App

The project: Improve the UX and UI of the web and mobile applications used by RBS/Natwest premium account holders.

Goal: Reduce the time it takes to complete the purchase. Allow multiple purchases, i.e., users can book a holiday, hotel, and car in a single session.

My role: I was the lead UX/service designers for this project. Working directly with the stakeholders and a team of nine members in the digital team, including front end developers, business analysts, and fellow UX designers.

What I did: I identified the UX issues in the current system, fixed them, and created new features to achieve user and business goals.

Results: I was able to deliver a high fidelity prototype that included every key interaction. This was tested by users and proven to be 60% faster than their current system.

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