Royal Bank of Scotland - Web and Native App
The project:
Improve the UX and UI of the web and mobile applications used by RBS/Natwest premium account holders.
Goal:
Reduce the time it takes to complete the purchase.
Allow multiple purchases, i.e., users can book a holiday, hotel, and car in a single session.
My role:
I was the lead UX/service designers for this project. Working directly with the stakeholders and a team of nine members in the digital team, including front end developers, business analysts, and fellow UX designers.
What I did:
I identified the UX issues in the current system, fixed them, and created new features to achieve user and business goals.
Results:
I was able to deliver a high fidelity prototype that included every key interaction. This was tested by users and proven to be 60% faster than their current system.
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