Vital Retirement Planners Logo

The client needed something that felt solid and powerful. I decided that a symbol composed of a V made on a structure of equilateral triangles (the strongest shape) could help convey that strength. The inner part of the icon "V" shoots up through the top to symbolize the growth of their investments. The color green is for life and vitality. The wordmark is Helvetica Neue Lt Std with added serifs to give it uniqueness and a little class.