Creating a garage experience.

Client: Castrol

The project: Design end-to-end consumer garage experience

Goal: To allow garages to consistently provide great customer experiences which increases retention & customer satisfaction scores (CSS).

My role: Take design lead and improve UX processes in the company.

What I did: I defined UX goals and strategy. Audited and improved the current garage facing product, conducted user research, introduced design sprints, prototyped, tested and designed final UIs.

Results: Successfully launched the MVP, got over 2000 garages signing up globally, I saw an increase in customer satisfaction by 80%, I helped secure £4.5m in funding.

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