Big Brothers Big Sisters -- Donation App Concept

This project came about as part of BBBSA's capital campaign to raise $45 million dollars. The app's content focuses on connecting celebrities with potential donors, and complements the existing BBBSA/Glu capital campaign. The goals of this mobile strategy include broad donor engagement, motivational impact, and leveraging compelling content into shareable components to increase virility of the campaign.

More info behind this design at: http://www.alicechuang.me/work/#/bbbsa/