Fotográfica
Scope Redesigning a photography collection website for Fundación Televisa.
Contributions I helped the brand build a museum-like experience for the user while understanding the complexities of the development and reaching a great middle-ground between those needs and the final user experience.
Tasks – Research and project definition with stakeholders and targeted audience – User Research and testing on the original website – Information Architecture / Sitemap – Style Guide – Low Fidelity Wireframes – UI Design for mobile and desktop
Design Rationale Fotográfica wanted to scape their traditional and very rigid design language to reach younger generations through bold fonts, vibrant, high-contrast colors, and overlapping elements, all while maintaining a museum-like and intuitive navigation.
Scope Redesigning a photography collection website for Fundación Televisa.
Contributions I helped the brand build a museum-like experience for the user while understanding the complexities of the development and reaching a great middle-ground between those needs and the final user experience.
Tasks – Research and project definition with stakeholders and targeted audience – User Research and testing on the original website – Information Architecture / Sitemap – Style Guide – Low Fidelity Wireframes – UI Design for mobile and desktop
Design Rationale Fotográfica wanted to scape their traditional and very rigid design language to reach younger generations through bold fonts, vibrant, high-contrast colors, and overlapping elements, all while maintaining a museum-like and intuitive navigation.
Scope Redesigning a photography collection website for Fundación Televisa.
Contributions I helped the brand build a museum-like experience for the user while understanding the complexities of the development and reaching a great middle-ground between those needs and the final user experience.
Tasks – Research and project definition with stakeholders and targeted audience – User Research and testing on the original website – Information Architecture / Sitemap – Style Guide – Low Fidelity Wireframes – UI Design for mobile and desktop
Design Rationale Fotográfica wanted to scape their traditional and very rigid design language to reach younger generations through bold fonts, vibrant, high-contrast colors, and overlapping elements, all while maintaining a museum-like and intuitive navigation.
Scope Redesigning a photography collection website for Fundación Televisa.
Contributions I helped the brand build a museum-like experience for the user while understanding the complexities of the development and reaching a great middle-ground between those needs and the final user experience.
Tasks – Research and project definition with stakeholders and targeted audience – User Research and testing on the original website – Information Architecture / Sitemap – Style Guide – Low Fidelity Wireframes – UI Design for mobile and desktop
Design Rationale Fotográfica wanted to scape their traditional and very rigid design language to reach younger generations through bold fonts, vibrant, high-contrast colors, and overlapping elements, all while maintaining a museum-like and intuitive navigation.