Fortune Oysters Website Design
The Fortune brand’s art direction is based on an artistic style that’s inherently rebellious, youthful and bold-old-school tattoo art. Each element of the brand world and website embodies the spirit of this time-honored style. Treated media like photography, video and illustrations are displayed in muted tones, adding emphasis to the product and presenting them as the hero. The style lends itself to organizing unique layouts to house products, company information and rich media. The incorporation of small Easter eggs while scrolling or hovering—depending on your device—as you navigate the website adds an element of unexpected delight.
Being mindful of Fortune’s ambition to add online purchases down the road, we incorporated commerce patterns that will lend themselves well to this next stage when it comes time.
More on the Communication Arts Webpicks feature: https://www.commarts.com/webpicks/fortune-oysters
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