Toyota 2021 GR Supra

New Work
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GR Supra Driver's Choice Sweepstakes

To help promote the Toyota 2021 GR Supra we designed and built a digital experience that awarded users who engaged with the content. As users made their way through the site experience they would get automatically entered into a sweepstakes to win a new Supra every time they engaged with a piece of content. The initiative not only increased awareness of the 2021 GR Supra, it also drove traffic to toyota.com. This project was produced in collaboration with RAPP LA.

Services:
Design Direction, UX / UI Design, Collateral Design
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Produced at Idol.