Clear Purpose

“A Clear Purpose” is what a designer needs as a brief before initiating any sort of ideas for the logo design.
Brand strategies, marketing ideas other brand briefs are definitely helpful for the process but these are not “THE” essential part, to begin with.
A clear purpose states what is the personality of the brand or what message it is conveying just by having a glance at it. Last but not least what are the brand’s core believes.
#LogoDesign #brand #curation #ideation