Adnomics – Identity Design

As an up and coming London based agency, Adnomics provide their clients with next level PPC & SEO results whilst offering a service full of smiles and free advice.

They approached me at the end of 2020, wanting to transform their existing logo in to a comprehensive look. The goal was to introduce more effective messaging whilst creating an identity that was an accurate reflection of their personality, service and ethos – complete with design systems, brand assets and marketing material.

I’ve created a design that represents Adnomics as a forward thinking business, filled with fresh expertise to boost clients’ online impact. They deliver consistent high level service that shines through their client results and interactions.

The new logo is a refined but confident wordmark – lead by an ‘A’ icon that’s suggestive of upwards motion, whilst making the wordmark feel more dynamic too. An updated colour palette is lighter and brighter, with safer tones and softer layouts – overall providing a far more calming and reassuring experience, where some business owners may be confused and unsure.