Branding for mass consumption food products

Robertoni is a brand dedicated to the production and distribution of food products with several years in the salvadoran market.

The process began with a branding assessment to find the best way to refresh the brand´s image without loosing the brand´s essence, we wanted as well, to make sure that the costumers could still recognize one of the most important graphic elements of the brand, the letter “R” from Robertoni. At the same time, needed to make it easier for the costumer to read the brand´s name. Following the in-market trends, a modern isotype was designed with the iconic letter “R, a modern and friendlier tipography was used and the colors refreshed, as they already reflect the Italian brand´s essence.