Branding for a Basic Fashion Store
Escaparate, started as a entrepreneurship originated in San Miguel, El Salvador. This small store sells basic clothing items and accesories for daily use of women who search for a casual but trendy look.
To start the creative process, our Pepper Team did a branding assessment session and a marketing research, both to create the new concept. After analyzing, we decided to keep the essence of the brand because it gave itself much strength, especially in the color pallet. After creating the new concept, the next step was designing the new graphic line of the brand. First, the typography was changed into a more friendly and minimalistic one to contrast with the black and white colors used for the Logo and Branding.