Branding for a technology brand

Data-Tata is a company that provides technological support, simplifying the understanding of information and technology (IT) services. This is done by speaking to clients in an understandable and non-technical way. Data-Tata is focused on generating solutions to technical and strategic problems for corporate and residential customers, it has several services divided into three areas, Home, business and IT projects.

The Pepper Challenge

The mission was to refresh the brand and to stop the perception of being the typical IT company. We needed to raise the perception of its quality to reach their new target with a clear and simple message to be recognized by anyone without being an expert in IT.