Branding for a coffee production company

Majada Coffee is one of the biggest and most traditional coffee companies in El Salvador, they are one of the major producers, exporting and local sellers of this grain. Their best known line of coffee is Café Majada Oro, however, they have other varieties such as special editions, export, and also a premium brand.

The Pepper Solution
Team Pepper made a detailed analysis of the brand to give it an orderly structure and focused on each target. The name "Silver" came about as a result of this brand architecture and also to emphasize the other lines of Café Majada. In addition, phrases such as "Majada quality now wears silver" and "the perfect balance between price and quality" were created, because it is a good coffee with the Majada quality at a more accessible price.

The Majada Coffee logo was also refreshed and a more modern packaging was designed, always playing with the concept of silver and using gray, silver and red colors.