Giveaway animation

This is a giveaway animation for Unmute Creative made as a social media post on instagram. The objective was to attract followers and others in a little participation to win 1 free service offer from a company. The text animation is modern, simple but interesting. The letters fall and create a bouncing effect. This effect gives a message of fun which was perfect as any kind of game is a good way to get positive emotions. The design is simple and has only 2 colours: black and white. Summing up all the above mentioned, the social media post has a suitable tone of voice and is a perfect element in social media engagement.