Downtown urban winery

Full Story:
https://www.thelabelmaker.eu/portfolio/downtown-urban-winery-logo-label-design/
Downtown was very exhausting but also absolutely interesting and challenging project. Starting from ground zero and finishing with brand naming, logo design and finished wine label was and will always be an Olympic marathon to me. I love request like that.
What I was really aiming at in this project was to create something very recognizable and memorable and at the same time I was looking for a way to use simplicity and transform it into rich complexity.