Spotify Premium - Artist Marketing

Following the success of the Spotify Premium MidYear and Holiday conversion campaigns, there was an initiative to see if leveraging recording artists in the creative executions would have an added increase on subscription performance. The performance team wanted to track user patterns from artist campaign signups and determine if it would also help increase streams, and through testing determine whether artists imagery performs better than generic creatives in social campaigns.

I was one of the designers tasked with developing this new visual system.