BonJuice Branding

BonJuice taps into the increasing desire for consumers to live a healthier lifestyle.
I focused on the creativity of health and nutrition. This aim stretched throughout the strategy of the project, from naming, to the identity and packaging design to brand communications.
The design concept is combining colorful fruit elements that blend into each other and creates something new. A combination of organic pattern versus rigid form, makes a contrast in the design.

Developed a strategy by creating inspiration boards and formulating design concepts.

Processed and developed a visual language that includes: colors, typography, images, packaging, and other complementary products.
Created brand design and advertising campaigns using Illustrator, Photoshop, and After Effects.