Style Bee Logo

I designed this logo for Lee Vosburgh of Style Bee - a style blog that is loved by many readers! She wanted the entire aesthetic to be very simple and minimal, so I used a lightweight sans serif typeface, which I then modified. The crossbar of the T represents the ever-moving flight path of a bee. The B is an abstract representation of a bee, with the body being hinted at on the right side of the B.