Sirens & Stone Logo Typography Submark for Brand Identity Projec

Sirens & Stone is a fictional sustainable clothing & handmade jewelry brand. I really wanted to create a brand that felt ethereal & natural to fit with the theme of Sirens & Stone. This included making a delicate logo with a cute mermaid tail detail and eco-friendly packaging ideas. The color palette adds to the idea of the ocean with the soft blues and stone with the beige. The website design is elegant & simple to help bring the overall feeling to the online experience. I loved bringing this personal project to life.

View the full project here: https://dragonflyave.com/sirens-stone/