AG Apparel Logo

AG came to me with a simple concept for this logo, they wanted something that represents movement and connectivity but above all, something that would look awesome stitched onto a hat or a jumper!

This logo was handmade, from Paper —> Procreate —> Illustrator. A lot of love went into making these. The Letters flow naturally while keeping their form, I also left a lot of the lines and elements in this unrefined, sometimes perfection can kill a concept.