Illustration: illustrational storytelling

This client asked me to create a step-by-step instruction for the bride-to-be, for the morning of her wedding.

Briefing: "Create a flyer with step-by-step instructions".

Het idea was a textual guide. I decided to turn it into a visual one, including her as a character that explains the steps to take.
This would make it more personal, since she has a personal approach in her bridal store and the bridal branche is all about emotion and personalization.

The back of the card had a little message on it, asking the bride to send a picture of the wedding to her and come back for a cup of coffee.

Later, I created a christmas wish to use for her social media and send to her clients.