esb lights — catalog design

The ESB team has been developing lighting equipment since 2014 for a wide range of uses, from street lighting, tunnels and gas stations, to medical facilities and office spaces.

Our task was creating a universal design that could talk about the company’s activities and its products. For such a small layout, we implemented the same principles that are used for large catalog designs. We have started working on the implementation of the project by building structures in a unique and concise style. Our copywriters have created commercial texts, which also have taken place in product descriptions. A minimum of text containing the maximum of useful information for a specific target audience, such as for representatives of procurement departments of various companies and their specialists.

In the visual part of the catalog, we have shown the advantages of ESB. The light passing through the darkness has implied the wide range of product uses. In order to make it easier to understand, the layout has been built on a modular grid, and a color palette has been used with a placement of accents. We have shown only the main point and nothing extra.