erstevak — branding design

The ERSTEVAK Company is specialized in complex supplies of industrial, high vacuum, testing and thermal equipment. Among their partners are enterprises of small, medium and large industries, high-tech industries, research institutes and laboratories throughout Russia and the CIS.
The future brand identity was supposed to unite all the segments of the ERSTEVAK production into one, laconic and understandable brand positioning for a wide range of clients. To develop a solution, we set a high standard for ourselves - to meet the slogan of the client's company "Advantage in details".
We made all components of the brand connected and universal, showing their relationship to one another. Created a logo of each direction is an addition and a continuation of the previous one, showing the cyclic nature and the unity of production at the same time. The pattern is made of elements that repeat the logo, which itself scales and rotates, forming an infinite number of combinations without losing the recognition style. All that expresses the adaptability of the products’ uses in various industries.

For each area of the company's activity, we have selected emotional-associative color coding, it forms a harmonious palette. We made the photographic image monochrome, versatile and interesting for positioning.
We helped the ERSTEVAK to achieve their strategic goal of showing that their products are competitive with the world market leaders in quality and beauty, using our unique design.