Logo Design for a streetwear brand specializing in caps and hats
Mottcha Headwear is a Swedish streetwear brand that sells and manufactures unisex hats and caps worldwide through its own online store. Mottcha is a name that expresses extravaganza, is catchy, elegant, and easy to pronounce for everyone. Mottcha is a combination of words between motives and shapes used to highlight the main attributes and strengths of a brand.
The client's desire was to create a combined logo design, so that, if necessary, it would be possible to use the logo mark and the font separately. Something abstract, verbal, or literal. The main motivation for launching a brand is to inspire and help young people believe in their dreams and dare to be themselves no matter what.
This is the basic principle behind the project. A pronounced four-pointed star, the lower end of which smoothly merges into the middle of the letter "M". The stylized "M" is the first letter of the brand. The star symbol is the call of the dream. Dreams come true brilliantly. The star calls where there are light and meaning, it excites ideas in a person, showing the way to a dream.
This design is only the project concept. The client made his choice in favor of a different design.
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