Smart adaptive feed; based on reading behavior

Together with NSDSK, the Dutch foundation for deaf and hard of hearing children, we created a digital product to guide parents through raising their child in the first couple of years. Parents need to learn a lot of new and hard to understand information on how to care for their child.

The application is really smart in serving the right content at the right time. The app presents personalized information that matches the age of the child and his or hers medical condition. To give this kind of specific updates, we build a smart content system that learns about the reading behaviour of the parents, matches this with the age and hearing-condition of the child, and serves the parent with the right information at the right time. The application aims at helping the parents and children in the most effective way.