Alicia Machado: Brand + Website Redesign Concept

Alicia Machado is a model, actress, entrepreneur and so much more.

I decided to keep the design extremely simple. Assuming that many of her fans are very familiar with today's popular social media platforms I tried to align some of the design to their design standards. The end goal for aligning the design to the social media platforms was to establish comfortability with the end-user — to get them to immediately browse the site.