Design Lab Brand Refresh

Design Lab is a monthly community meetup I founded with my company Novoda in 2016 in Berlin and London. As the community grew, we decided it would be time to refresh the brand to better reflect what the community was growing into. I opted for a playful brand bursting with color and variety - reminiscent of a festival or similar event. I relied heavily on illustration libraries and templates to make sure we can create new material easily for a long time to come.