WAABI - A simple, rustic yet tasteful lifestyle brand identity
🌱🌎 Got an opportunity to work on a fun brand identity project for a friend. Earthy tones, line art and simplicity were some of the key ideas that were kept in mind while designing this brand identity.
Taking from the Japanese concept of Waabi Saabi, a world view or aesthetic centered on the acceptance of transience and imperfection, birthed Waabi, the vision of a simple, rustic yet tasteful lifestyle. Paying heed to mother earth's calling, Waabi represents a journey back to our roots, with a vision to attain harmony, a state of balance in disruption, with sustainable abundance at its core.
To check out more of my work and to download free mockups visit www.ravijava.com