Chocketa Peanut Butter

Leiman Schlussel, asked us to create a new design for their Chocketa label’s peanut butter.
As huge peanut butter enthusiasts, we approached the task ahead with reverence. The colours are bright and cheerful in order to appeal to consumers of all ages. We went for a clean design, creating an illustrated pattern celebrating the product’s healthy ingredients. Different types of peanut butter received slight variations in label design and colouring.

* Done during my work at Daedalos Design