Tiller Digital agency homepage

This is a complete redesign of www.tillerdigital.com. I was provided with a creative brief and was responsible for creating a sitemap, information architecture, wireframes, and UI design.

Problem

The old website didn't articulate the company's new growth strategy with its Tech & SaaS focus. The company also experienced too many unqualified leads. The old website also didn't reflect Tiller's latest capabilities, how their culture was shifting, and our ambitions for the future of their team. The website contained out of date content and lacked a wow factor.

Key Objectives

• Niche down to position Tiller for more rapid growth - define new category and be the first to enter / communicate their clear and unique point of view

• Next level / future design aesthetic - show clients what the future looks like; the site should inspire them; stand out in a sea of creative agencies

• The company has grown up a lot in the last 2 years - tell the story / show the growth (e.g. more remote team, epic headquarters, etc.).

I tried to make UI positive, bright and yet clean and "tech". The illustrations are based on geometrical shapes and mainly abstract but still convey the idea of every relevant section. Every page was thought through forth and back in terms of design and content in order to achieve the key objectives.

I worked in Sketch, Illustrator and Invision alongside with a creative director, copywriter and frontend developers.