Minderz

Minderz is a startup that wants to create a platform to cater for various pet care services, as well as pet insurance.

The problem. As a startup Minderz needed a lot of research, they initially needed to know how pet owners covered their pet walking and sitting needs as well as medical cover. They also needed to know how pet sitters and walkers went about their activities. Lastly they needed to know where vets frustrations lay and how their professional needs were currently handled.

My approach.

I created a UX strategy via interviews with stakeholders to understand all business goals and success metrics.

I conducted a competitor analysis to assess the strengths and weaknesses of current and potential competitors.

I conducted a cognitive walkthrough of a competitor's app to examine its usability from a user’s perspective.

I then conducted user interviews with pet owners, pet sitters and vets. Analysed all data and created personas.

I communicated all my research through findings and recommendations.

Through our research we found that pet walking and sitting services are not where we should focus as these services are not in great demand in South Africa as yet, The decision was made along with the client’s input to pivot towards a focus on pet medical records and the vet’s needs as this would be a more lucrative and in demand range of services to explore.