Invesco QQQs Everscroll

This is the beginning of my work on the Invesco QQQ’s site. As a team at Crescendo, we’re able to pitch new ideas and propose site improvements, as well as taking on the task of designing the entire look and feel of the site. This is an idea that we pitched that came to fruition and was a great intro to the project. I designed an “everscroll” experience in which articles on the site would be stacked on top of each other and once a user got to the bottom of one article, they would be seamlessly fed into the next article – hence creating an endlessly scrolling experience. To do this I designed the UX for how this feature would work. That includes a progress bar with options to move to the next article, transitions between articles, and components that would sit in-between articles to clearly show the transition between articles.

Full project here