The Active Kollection - Branding

As part of The Active Kollection brand design a secondary icon was created the portrayed the thunderbird. This icon is used in Native American culture as a symbol to chase away negative spirits. The reason why this was used for the TAK branding was to bring people together as a tribe that use exercise to vanquish these same feeling but from modern-day life.

If you are interested in this project and want to find out more please see the larger branding piece on my Behance page here (https://www.behance.net/gallery/90622841/The-Active-Kollection).

If you like this project and are interested in collaborating on a similar piece then please get in touch.