The Active Kolletion - Branding

The Active Kollection is a curated collection of performance apparel. They hand-select kit from independent brands based on its performance, quality & style.

In 2018 I was challenged with creating their brand identity working from the initial foundations of wanting to make it an elite club of 'If you know, you know'. With this in mind, I knew the logo had to be something simple but cryptic. Using an acronym created from the brand name we arrived at TAK.

The wordmark you see here is part of a larger branding project that included everything from digital advertisements to packaging design and much much more.

You can see more on this project on my behance page found here (https://www.behance.net/gallery/90622841/The-Active-Kollection).

If you're interested in collaborating on a similar project then please get in touch.