Prawn Fishing Restaurant Logo

These are the final designs for a recent commission to design the logo and branding for a prawn fishing restaurant in Guangzhou, China. The English translation of the name of the restaurant is Prawn Star Man Prawn Fishing Restaurant - 虾星人钓虾馆。The idea of the restaurant is that customers sit around a large pool full of shrimp, crab and lobster and use fishing rods to catch their dinners. The restaurant has an aliens/ufos/space theme and so the logo design reflects the idea of the prawns being 'beamed up' from the pool to be eaten by the customers. My process began with research and a lot of sketching inspired by various reference images. Some of the major sources of inspiration for my design ideas were the underwater enemies from the Megaman computer games as well as the Marvin the Martian character from Looney Tunes. Initially, I took the project in a direction where the prawn featured as an alien character riding in a spaceship and fishing for stars but in the end the client felt that this was over complicated. We went back and forth several times, sharing different ideas and discussing design decisions. I sent pencil sketches that were roughly colored on photoshop to get feedback and gradually we worked towards the current solution which was finally finished and refined in adobe illustrator.