A Leash & A Ball Design

Logo, merch, brand guide and ad design for a pet services business that would offer dog walking and in home pet sitting. The client knew she wanted an icon within the logo that could also stand on its own. We wanted to make sure the logo not only focused on dogs but was inclusive to cats as well. After realizing we were going to steer away from the obvious leash and ball icon it became clear it needed to be a house with love. Stylistically the client left it open so we felt a minimal, flat, line design was the way to go.