Pixelmatters Rebranding • Typography & Brandbook
We chose Platform as the primary font, and Matter as our secondary font. Both represent different meanings.
The word "Platform" represents a declaration of the principles on which a group of persons stands. It's in "this platform" where every pixel matters, that each group that connects with Pixelmatters, from teams to partners stands.
The font Matter was an obvious choice. We like to use "matters" at the end of every possible word: "Designmatters", "Codematters", "Peoplematters". So certainly we had to find a font with the same name. And so we did, because "Fontmatters".