Leaptree - thumbs up

I've been working with Dublin based Leaptree on new branding, character design and illustration.

Leaptree create cloud based software used alongside Salesforce to streamline and optimise various aspects of their users workflow.

They wanted the rebrand to have a clean and modern enterprise feel, but use an illustrated Lemur character to add a bit of fun and make a memorable experience. So, we created 'Larry' to be the Leaptree data scientist Lemur, allowing us to use simple visual metaphors to get across some of the high-level ideas behind Leaptree's products and services.

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I have mocked up the branding and illustrations to show how it all could look in context on a potential new website.