Sicklers Bike and Sport Shop Branding

Sickler’s Bike and Sport Shop was using the same logo since their inception. The goal was to create a simpler brand identity that can be used more easily across all platforms and advertising types. By utilizing sans serif fonts as well as icon-style design elements, I was able to create an easy to digest, yet informational branding package. The color palette chose is a more subtle version of their previous logo. Multiple close variations on the main color allow for a wonderful contrast between elements. As well as logo variations, multiple product design examples were presented to show the endless possibilities this new branding would be able to open.

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