GBBM Typography
Brand typography for GBBM.
GB Brand Management uses Gotham in a systemized and uncluttered way, and type is often paired with runic glyphs/symbols.
Other shots from this project: https://dribbble.com/oakleycreates
Concept—The agency’s personality is sagacious; GB Brand Management believes in analyzing patterns and seeking information. A parallel is drawn to the Islamic and European alchemists of the High Middle Ages. Accordingly, the overall concept portrays GBBM as a modern equivalent of the medieval alchemists. Alchemists engaged in a seemingly magical process of transformation, creation, or combination and guarded their work in secrecy using cyphers.