GBBM Colour Palette
Brand colour palette for GBBM.
A deep purple calms the mind, offers a sense of spirituality, and encourages the imagination. Grey is chosen for its associations with intellect, longevity, class, and taste. The combination gives the brand a sense of creativity and refinement.
Other shots from this project: https://dribbble.com/oakleycreates
Concept—The agency’s personality is sagacious; GB Brand Management believes in analyzing patterns and seeking information. A parallel is drawn to the Islamic and European alchemists of the High Middle Ages. Accordingly, the overall concept portrays GBBM as a modern equivalent of the medieval alchemists. Alchemists engaged in a seemingly magical process of transformation, creation, or combination and guarded their work in secrecy using cyphers.