GBBM Logo Design
Logo Design for GBBM.
Abbreviating the brand name to GBBM informs the logo design. The acronymic logo mark features precise angles, consideration of space, and bears a deliberate resemblance to runes or glyphs to reinforce the concept.
Other shots from this project: https://dribbble.com/oakleycreates
Concept—The agency’s personality is sagacious; GB Brand Management believes in analyzing patterns and seeking information. A parallel is drawn to the Islamic and European alchemists of the High Middle Ages. Accordingly, the overall concept portrays GBBM as a modern equivalent of the medieval alchemists. Alchemists engaged in a seemingly magical process of transformation, creation, or combination and guarded their work in secrecy using cyphers.