Smudge - Concept Art - Branding

'Smudge' is a skate shop brand concept.

This is a piece of concept art created to better understand the brand's values as well as the overall aesthetic the brand is going for. Words like expressive, fun, creative & inclusive should come to mind.

This project will pair sketched art in simple black ink & watercolor showcasing bold color grabs.

This image was created using ink sketches, watercolor paintings, then brought into photoshop to be edited to what you see here.

Stay tuned for more ~