Pixelmatters Rebranding • The "X" and "Happy Contradictions"
The "X" icon is composed of three key concepts: contradiction, intersection, and balance. When you look at the shape you can see it combines balanced but opposite shapes that at one point intersect.
It's from the "X" opposite shapes that Pixelmatters contradictions are born.
Contradictions happen when you can’t be put into a box. It's when you go against the grain or when you break the status quo. Ultimately, it's the substance of who Pixelmatters is as a group.
We make Functional, and Beautiful products. We are Porto-based, and Global. We are Refreshing, and Established. We are Professional, and Friendly. We are Colleagues, and Friends. We are Technical, and Human.