Stacks Brand Identity

As part of our Stacks rebranding efforts, JT Grauke and I explored how their new logo could be supported by a flexible visual identity system for their ecosystem.

One of our explorations included abstract illustrations and patterns that served as building blocks for not only the system itself, but as representation of building the ecosystem itself.

As their brand has evolved this past year, their current system—designed by their internal team—uses these thoughts as a base for their modular illustration system.

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