Kusu Logo and Iconography

This logo is for an arm massager, which was invented to help anyone who suffers from chronic tendon pain caused by repetitive hand and arm motions.

We made something unique, inclusive and modern. The brighter colours help grab attention, while the logo mark not only creates the "U" but it also the hand - which is the main cause of tendon pain.

We also created custom iconography, along with other branding media not shown here. The icons are meant to highlight the brands key customer service offers, while still tying movement and excitement into the brand.

Client: Kusu
Agency: Burke Group
Art Direction: Tyson Dueck
Designer: Michelle Scully