atto doburoku

'Doburoku': Reviving a rustic sake tradition

Doburoku sake is unfiltered sake traditionally made right after the rice harvest in autumn; Kaifu Hakko produces fine sake on Sado Island, Niigata.

Sake Kasu (The Lees from Sake Making)
Sakekasu is the sediment left over from sake production and is the miracle ingredient in many Japanese skincare brands. It is rich in vitamins, minerals, amino acids, and arbutin. Arbutin prevents the formation of melanin. In Japan, it's well known for its capacity to improve complexion. which possesses anti-aging and anti-inflammatory effects, and can assist with lightening and evening skin tone. It is naturally mildly fragrant, alcohol-free, and very gentle on all skin types.

Sakekasu is also thought to boost collagen formation, strengthen hair, metabolize fat more efficiently, improve digestion, relieve constipation, promote the production of red blood cells, protect liver and kidney function, reduce stress, reduce cancer risk, prevent high blood pressure, prevent allergies, and slow aging.

I was asked to design the packaging design.

The logo sign and logo mark designed according to the brand principles we defined together with the Atto team.

I wanted to help the masses associate and identify the product, I’ve decided to play with the letter ATTO. The logo is not just a stylized brand letter ATTO but refers to a Japanese Kanji character 酒 (sake wine).