Logo Design, The Hair Collective

This is a logo for a new kind of hair salon opening in Madison, WI. The founders wanted to create an identity that's inclusive, artistic and encourages individual identity. The salon bucks the typical structure and instead functions as a collective of co-creators, whose individual selves are encouraged to thrive. The logo needed to express the collective's brand identity, but also needed to flex to function as a holding device for the other co-creators that join the collective. It was a fun challenge, and I love where this ended up!

I kept thinking about their disruptive business model—it's such a differentiator, so I knew I wanted to create a logo that reinforced this. I kept thinking about pieces and parts that come together to create a whole, and how those parts could be rearranged to express an endless number of things. After many explorations and iterations, I landed on this gridded, modular structure with simple shapes and thick lines. This 4-up composition is their primary logo. It has great movement and openness and forms an abstract "C", emphasizing 'collective'.