Lifting our spirits

With our alcohol packaging portfolio growing, Rum until now has been missing from the suite.

Jack Gervaise-Brazier, Founder & Group Managing Director of The Juggling King, knew he wanted something clean and contemporary that would evolve his marketing to date from a seed of an idea into a real world product for the shelves.

Using gold foil and transparent labelling, the craft and clarity of the product shines through.

Hinting at the seed to bottle nature of the process, the sugar cane is represented as part of the logo lockup, while the skull and crown was refined as the key marque of recognition.

With more Rum ranges in the making, we look forward to seeing their development as the product enters the UK market and beyond, spear headed by brand ambassador Michael Owen.